World-Class Marketing Experts
Sotheby’s International Realty’s local, national and global marketing strength, an all-important factor in attracting qualified buyers, cannot be matched. In addition to marketing experts in each of our local offices dedicated to developing individual advertising plans that are tailored to each property, our network has professional marketing staff in key regional centers including Sydney, London, Hong Kong & Beijing. Their objective is to ensure our listings receive the attention and exposure they deserve throughout the world.
Our brand has a history of setting the standard for drawing upon technology in the marketing of fine property, and we continue to do so with a series of innovative tools that connect purchasers and sellers around the world. These include online listing distribution programs, a mobile website capable of finding nearby properties from anywhere, a powerful internet presence with unique options such as language translation and currency conversion, customizable iPad presentations, strategic eMarketing programs, tracking reports and more.
Award Winning Sotheby's Magazines
We showcase our listings in a variety of beautifully designed print and online proprietary publications that we share with our clients and offices around the world. Reside, the award–winning magazine of the Sotheby’s International Realty® Network, and Sotheby’s, published by Sotheby’s auction house, both feature original editorial content alongside our listings, while our high-quality catalogues and iconic property brochures provide additional avenues for exposure. Online, our Extraordinary Living blog reflects the quality presentation for which we are known.
Powerful Media Partners With The World's Elite
Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms. We maintain one-of-a-kind relationships with some of the most influential news outlets in the world, achieving significant exposure on the websites of The Wall Street Journal, The New York Times, and Architectural Digest, along with international outlets such as the BBC, Financial Times, South China Morning Post and more. Plus, local partnerships with The Adelaide Advertiser, SA Life Magazine, & an on-line presence & distribution of our properties through real estate portals both nationally & worldwide with the highest traffic.
Achieving Extraordinary Results
Just as Sotheby’s has sold some of the world’s most precious objects, we have set price records with the sale of many spectacular homes. At the same time, we specialize in fine properties in all price ranges, as the homes we represent share a distinctive character rather than a particular price. While our record sales and the quality of our listings have contributed to the worldwide renown of our name, we are best known for our exceptional service. Who we are and how we represent our clients are constants that achieve results for our sellers, regardless of the listing price.